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Last updated: October 10, 2026
Brusche Inc., doing business as Larkspur Baby ("Larkspur Baby," "we," "us," or "our"), operates the website www.larkspurbaby.com and its related online store, customer accounts, returns and claims services, and other features (collectively, the "Services").
Larkspur Baby is powered by Shopify, which enables us to provide our online shopping services.
We value your privacy and are committed to handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, make a purchase, subscribe to our communications, submit a return or claim, or otherwise interact with us.
If there is a conflict between our Terms & Conditions and this Privacy Policy regarding the collection, processing, or disclosure of personal information, this Privacy Policy will control.
By using our Services, you acknowledge that you have read this Privacy Policy.
We may collect the following categories of personal information depending on how you interact with us:
We collect only the information reasonably necessary for the purposes described in this Privacy Policy, subject to applicable law.
We collect information through several sources:
Directly from You
When you place an order, create an account, subscribe to marketing, complete a form, contact customer support, submit a review, or initiate a return or claim.
Automatically Through Our Website
When you browse our website, certain information may be collected through cookies, pixels, analytics tools, and similar technologies.
From Service Providers
We may receive information from Shopify, payment processors, shipping carriers, fulfillment providers, customer support systems, returns and claims services, and marketing platforms.
From Business Partners and Other Third Parties
We may receive information from advertising platforms, analytics providers, or other partners in connection with our business operations, where permitted by applicable law.
We may use your personal information to:
We may also use aggregated or de-identified information for business analysis and service improvement where permitted by law.
If you subscribe to our email marketing program, we may send you communications about new collections, promotions, sales, restocks, and other Larkspur Baby updates.
We may use Shopify and email marketing service providers to manage subscriptions and deliver these communications.
You can unsubscribe at any time by clicking the unsubscribe link included in our marketing emails or by contacting us.
Unsubscribing from promotional emails does not prevent us from sending necessary transactional communications, such as order confirmations, shipping updates, or responses to customer inquiries.
If you voluntarily subscribe to our SMS marketing program, we collect and use your mobile phone number, SMS subscription preferences, and related consent information to send promotional text messages.
Messages may include product launches, restock announcements, special offers, sales, and other marketing updates.
We use messaging service providers to manage and deliver SMS marketing communications.
Consent to receive promotional SMS messages is not a condition of purchase. Message frequency varies, and message and data rates may apply.
You can unsubscribe from SMS marketing at any time by replying STOP to any of our text messages. Reply HELP for help. You may also request removal by contacting hello@larkspurbaby.com.
We may retain records of your SMS consent and opt-out requests as necessary to comply with legal obligations and honor your preferences.
We do not sell, rent, or share your mobile phone number or SMS opt-in consent with third parties or affiliates for their marketing purposes. We share this information only with service providers that help us operate our SMS program.
For additional information, please refer to the Mobile Terms of Service section of our Terms & Conditions.
When you use our Returns & Claims Portal, we may collect information necessary to review and resolve your request.
This information may include your name, contact details, order information, shipping address, tracking number, return or claim reason, photographs, and other supporting documentation.
We may use and disclose relevant information to shipping carriers, fulfillment providers, return-processing services, and other service providers when necessary to investigate your claim, process a return, or provide a resolution.
For the rules governing returns, defective products, and delivery claims, please review our Returns & Claims Policy.
We may disclose personal information to third parties when necessary to operate our business, provide our Services, or comply with applicable law.
These third parties may include:
We may also disclose information within our corporate group, with your consent or at your direction, or in connection with a merger, acquisition, business reorganization, sale of assets, or similar transaction.
Some disclosures for personalized advertising may be considered a "sale," "sharing," or use for "targeted advertising" under certain privacy laws, even when no money is exchanged for the information. Your rights regarding those disclosures are explained below.
Our online store is powered by Shopify.
Shopify processes personal information to provide ecommerce, checkout, payment, security, analytics, and other services associated with our store.
Information you submit through our website may be transmitted to Shopify and its service providers, including providers located outside your country of residence.
Depending on the Shopify features enabled for our store, Shopify may also process information about your interactions with our website, other merchants, and Shopify to provide enhanced services, including personalization, analytics, fraud prevention, and advertising-related functionality.
For certain enhanced services, Shopify is responsible for its own processing of personal information and the handling of applicable privacy requests.
To learn more, please review the Shopify Consumer Privacy Policy.
You may also exercise certain privacy rights relating to Shopify's processing through the Shopify Privacy Portal.
Our website uses cookies and similar technologies to support essential website functionality and improve your shopping experience.
These technologies may be used to:
We may use tools provided by Shopify, Google, Meta, and other analytics or advertising partners.
Some technologies may collect information about your activities across websites or services. Depending on applicable law, we may request your consent before using certain non-essential cookies or provide options to opt out of specific data uses.
You can manage cookies through your browser settings and any privacy controls made available on our website. Disabling certain cookies may affect website functionality.
Depending on where you live and applicable privacy laws, you may have the following rights:
Access: Request information about the personal information we maintain about you.
Correction: Request correction of inaccurate personal information.
Deletion: Request deletion of eligible personal information, subject to legal and operational exceptions.
Portability: Request a copy of certain personal information in a portable format where applicable.
Withdrawal of Consent: Withdraw consent for processing activities that rely on your consent, including certain marketing communications.
Opt-Out of Targeted Advertising: Request that we stop using or disclosing your personal information for certain targeted advertising purposes or activities defined as a sale or sharing under applicable privacy laws.
Appeal: Where applicable, appeal a decision regarding a privacy-rights request.
You may exercise applicable rights by emailing hello@larkspurbaby.com.
You may also use any customer privacy or data-sharing opt-out controls provided on our website and the Shopify Privacy Portal for information processed by Shopify.
Where required by applicable law, we recognize qualifying Global Privacy Control (GPC) opt-out signals. We do not otherwise respond to every browser-based "Do Not Track" signal.
We will not discriminate against you for exercising your applicable privacy rights.
To protect your information, we may need to verify your identity before processing certain requests. Where permitted by law, an authorized agent may submit a request on your behalf, subject to appropriate verification.
We will respond within the timeframes required by applicable law.
California residents may have additional privacy rights under the California Consumer Privacy Act, as amended, and other applicable California laws.
These rights may include access, correction, deletion, and opting out of certain sales or sharing of personal information, subject to applicable exceptions.
California Civil Code Section 1798.83 may also permit eligible California residents to request certain information regarding disclosures of personal information to third parties for direct marketing purposes.
To submit a privacy request, please contact hello@larkspurbaby.com.
Although Larkspur Baby sells clothing and products for babies and children, our website and online shopping Services are intended for adults making purchases on their behalf.
We do not knowingly collect personal information directly from children under the age of majority in their jurisdiction.
If you believe a child has provided us with personal information without appropriate authorization, please contact us so we can review the matter and take appropriate action.
We do not knowingly sell or share personal information of children under 16 as those terms are defined by applicable privacy laws.
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or loss.
However, no website, electronic transmission, or information storage system can be guaranteed to be completely secure.
We recommend that you protect your account credentials and avoid submitting sensitive payment or personal information through unsecured communications.
We retain personal information for as long as reasonably necessary to:
When information is no longer required for an applicable purpose, we may delete, anonymize, or otherwise handle it in accordance with our data retention practices and applicable law.
Larkspur Baby is operated by Brusche Inc. in the United States.
Our service providers, including Shopify and other technology partners, may process or store personal information in countries other than your country of residence.
Those countries may have privacy and data protection laws different from those in your jurisdiction.
Where required by applicable law, international transfers of personal information will be subject to appropriate legal safeguards, which may include recognized contractual protections such as Standard Contractual Clauses or other permitted transfer mechanisms.
Our website may contain links to websites, social media platforms, or other online services operated by third parties.
These third parties may have their own privacy policies, terms, and data practices.
We encourage you to review their privacy policies before providing personal information.
We are not responsible for the privacy practices of third-party websites or services that we do not control.
Information you voluntarily post on public social media platforms may be visible to others according to the platform's settings and policies.
If you have a concern or complaint about how your personal information is handled, please contact us at hello@larkspurbaby.com.
We will review your concern and respond as appropriate.
Depending on your location, you may also have the right to appeal certain privacy decisions or submit a complaint to an applicable data protection authority.
We may update this Privacy Policy periodically to reflect changes in our business operations, services, technologies, legal obligations, or privacy practices.
When we update the policy, we will revise the "Last updated" date at the top of this page.
Where required by law, we will provide additional notice regarding material changes.
We encourage you to review this policy periodically.
For questions about this Privacy Policy, your personal information, or your privacy rights, please contact:
Brusche Inc. (d/b/a Larkspur Baby)
701 E. Plano Parkway, Suite 103
Plano, TX 75074
United States
Email: hello@larkspurbaby.com
Website: www.larkspurbaby.com